Privacy Policy
Magical Transformations
Last updated: 09/11/2026
1. Who we are
Magical Transformations ("we", "us", "our") is a fitness coaching service operated by Jakes Coaching LLC in Dallas, Texas, United States.
This policy explains what information we collect through the Magical Transformations app, why we collect it, who can see it, and what control you have over it.
Questions about this policy or your information: [email protected]
2. Who can use the app
The app is available only to members of our coaching communities and requires an access code to create an account.
You must be 18 or older to use the app. We do not knowingly collect information from anyone under 18. If we learn that we have, we will delete the account and its data. If you believe a minor has created an account, contact us at [email protected]
3. What we collect
Information you give us when you create an account
Your name and email address
A password, which is stored encrypted and which we cannot read
The access code you used, which determines your membership tier
Information from your consultation form
Date of birth, biological sex, height, current weight, and goal weight
How often you plan to train and how active you are day to day
Your training goal
Whether you have worked with a personal trainer before, how you rated that experience, and anything you tell us about it
Whether you would like us to contact you about personal training, and how you prefer to be contacted
Health-related answers, which we treat with additional care:
Whether you are pregnant or nursing
Any medical conditions or medications affecting your diet or exercise
Whether a doctor has advised you against certain exercise
We ask for biological sex because the equations used to estimate your calorie needs require it. We ask the health questions so that we do not generate automatic nutrition targets for anyone who should have them set by a person instead.
Information you create by using the app
Training: workouts completed, exercises performed, weights, repetitions, session duration, and notes
Nutrition: food and drink logged, portions, calories and macronutrients, water intake
Body measurements: body weight over time
Progress photos, if you choose to upload them
Daily step counts, if you choose to enter them
Habits you complete
Messages and notes exchanged with your coach
Information collected automatically
Basic device and browser information
Approximate general location derived from your IP address, used only for security and abuse prevention — we do not collect precise location
Dates and times you use the app, and which features you use
Error and performance logs
We do not use advertising trackers and we do not run advertising in the app.
4. Why we collect it
What we use it forInformation usedCreating and securing your accountName, email, password, access codeCalculating your calorie and macronutrient targetsAge, sex, height, weight, activity level, goalDelivering your training programTraining history, logged sessionsLetting you track nutrition and progressFood entries, weight logs, photos, steps, habitsAllowing your coach to support youAll of the above, for your assigned coach onlyContacting you about coaching, if you asked us toName, email, contact preferencesKeeping the app working and secureDevice data, logs, error reports
We do not sell your information. We do not share it with advertisers, data brokers, or anyone else for marketing purposes.
5. Who can see your information
Your coach
Your assigned coach can see your training, nutrition, body weight, photos, habits, and consultation answers. That is the service — coaching requires seeing your data.
Your health-screen answers are visible only to your assigned coach and the business owner. Other coaches on the platform cannot see them.
Coaches can only see clients assigned to them. A coach cannot browse or access the records of clients who are not theirs.
Service providers
We use a small number of companies to run the app. They process data on our behalf and are not permitted to use it for their own purposes.
Emergent— runs the application and stores the database
Cloudflare — stores progress photos and exercise media
USDA FoodData Central and Open Food Facts — food nutrition lookups. We send the search terms you type; we do not send your identity or your logs.
[AI PROVIDER, IF PHOTO MACRO ESTIMATION IS LIVE] — if you use photo-based meal estimation, the photo is sent for analysis and is not used to train their models
Other members
Other members cannot see your information. Nothing you log is visible to other clients.
Legal
We may disclose information if required by law, or where necessary to protect the safety of a person.
6. Where your information is stored
Everything is stored in the United States.
Progress photos are stored in private cloud storage. They are not publicly accessible. Viewing a photo requires a temporary link that our system generates only after confirming you or your assigned coach requested it, and those links expire after a short period.
We remove location metadata from photos when you upload them, so your photos do not carry the coordinates of where they were taken.
7. How long we keep it
While your account is active, we keep your information so your history and progress remain available to you.
If you delete your account, we delete your personal information and your photos. This is permanent and cannot be undone.
If your account is inactive for [24] months, we may delete it after notifying you at your registered email address.
We keep basic records of transactions and deletions where required for legal or accounting purposes. These contain no personal detail beyond what is necessary.
8. Your rights
Whatever state you live in, you can:
See the information we hold about you
Correct anything inaccurate
Delete your account and your data
Get a copy of your data in a portable format
Object to how we use it
To do any of these, email [email protected]. We will respond within 45 days.
If you live in California, Texas, Virginia, Colorado, Connecticut, or another state with a consumer privacy law, you have these rights under that law, including the right not to be discriminated against for exercising them. We do not sell personal information or use it for targeted advertising, so there is nothing for you to opt out of on that front.
9. Security
We protect your information with encrypted connections, encrypted password storage, private photo storage with expiring access links, and access controls that limit each coach to their own clients.
No system is perfectly secure. If a breach affects your information, we will notify you and any regulator we are required to notify.
10. This is not medical advice
The app calculates estimated calorie and macronutrient targets using standard formulas. These are estimates, not medical advice, and we are not a medical provider.
Talk to a doctor before starting any new exercise or nutrition program, particularly if you have a medical condition, are pregnant or nursing, or are taking medication.
If you have told us about a health condition, we do not generate automatic targets for you — your coach sets them personally.
11. Changes to this policy
If we change this policy meaningfully, we will notify you in the app or by email before the change takes effect. The date at the top always reflects the current version.
12. Contact
Jakes Coaching LLC Dallas, Texas [email protected]